Social
Great social channels create memorable content experiences. Over the last decade, I've concepted, created and posted thumb-stopping social content for brands like The Hoxton, Virgin Red, Flash Pack and AskMen UK, ranging from viral interviews to B2B newsroom posting to trend-based memes. I use this experience as a foundation for creating social strategies that accelerate growth, build communities and foster conversations, to make the algorithms really work for you.
Community-based UGC | The Hoxton
Trend-based memes | Flash Pack
Neighbourhood social video series | The Hoxton
How to make a living from backflips, by Travis Pastrana (1M+ views) | AskMen UK
Community UGC reels | The Hoxton
Owned hashtag (10k mentions) | Flash Pack
Community UGC IG Story series | The Hoxton
Tiny Hox social launch | The Hoxton
Engagement IG Stories | Flash Pack
A Stay For A Stay | The Hoxton
Curated destination photography | Flash Pack
New property launches | The Hoxton
Social fundraising campaign posts | British Gas (Ogilvy)
Community-based lockdown IG Story series | Flash Pack
Paid influencer content | The Hoxton
Engagement memes | Virgin Red
Community-based UGC | The Hoxton
Global brand campaign launch | Virgin Red
The great fitness giveaway, with Joe Wicks (3k follows, 24 hrs) | AskMen UK
Engagement memes | Virgin Red
Community-based UGC | The Hoxton
Live event posting | Inmarsat (Ogilvy)
B2B social video (most successful ever) | Inmarsat (Ogilvy)
Reward generator engagement IG Story | Virgin Red